Asking Price is the Starting Point
Mark Grogan has established himself as one of the most effective agents in the district today. Mark’s sales results are driven by his passion for property and an endless enthusiasm for seeing his clients achieve the best possible result when dealing with him.
The qualities that set Mark apart include the mindset that the asking price is the starting point and a willingness to work tirelessly until the best possible price is achieved. His strategy and method are proven and these techniques are seeing top results time and time again for the property sellers whom he represents.
In a huge percentage of cases, the asking price for a property listed with Mark is the price that the seller achieves and in some cases the property has actually sold for more than the marketing price. In one situation the owners achieved $20,000 more than they had originally hoped for, because the property was marketed so well and the face-to-face negotiating style employed was so effective.
Its not a gimmick or trickery, its simply about making your property the most attractive available to the market and giving people a reason to be excited about it.
Selling your home is often considered one of the most stressful times of your life, right up there with getting married or having a baby. With Mark Grogan in control of the process you will find his approach removes the anxiety and helps you feel comfortable every step of the way. After all, it’s still your home.
Background
Having entered the real estate industry after spending some years mastering the skills in other sales fields, selling furniture after school and on weekends and later as a sales manager with an international manufacturing business, Mark has the skills to deal with both the smoothest transactions and the ones that can occasionally become difficult.
In the majority of “difficult deals” there is a solution, however it takes experience to recognise it. Mark brings his ability to think, assess and negotiate to these situations and achieves great results time and time again.
You Wander through, I’ll be Reading the Paper
No one wants to deal with a pushy real estate agent, but to the detriment of many sellers some agents approach the task of selling your home far too casually. One of the biggest advantages of dealing with Mark Grogan is his approach to dealing with potential buyers who want to look at your property.
The process of buying a home or investing in property is never one that is taken lightly. For most of us it’s the biggest investment we will ever make, so it requires a commitment both emotionally and financially.
If that’s the case, why do some real estate agents deal with buyer enquiry by simply opening the home for 45 minutes each fortnight at the home open and hope that someone will rush through and make a decision on the spot?
Well, its partly because that’s how they’ve always done it, and in some cases, downright laziness.
Can it really be an effective way to sell a home; opening the door for 45 minutes, hoping that the “right buyer” turns up and is ready to make a decision before the agent rushes off to the next home open? It’s pretty alarming that on a lazy Saturday afternoon a potential buyer will wander into the home open casually and be told by the agent to have a look around while he sits back and reads the paper.
That is not a dynamic approach.
Stepping beyond the old fashioned “hope for a buyer” approach, Mark Grogan operates with a high quality marketing campaign that brings genuine, qualified buyers to your property.
The Better Approach
Mark Grogan’s commitment is to meet prospective buyers at the property individually and allow them time to be relaxed and comfortably inspect the home at their own pace, without the distraction of dozens of other buyers inspecting at the same time. How unhelpful is it if a potential buyer at a home open is showing signs of interest while an uninterested person is wandering through audibly listing off all their perceived negatives. One on one personal inspections are the only way.
This approach also works to help the buyer appreciate the home for everything it has to offer and lets them be focused enough to make a decision. Then Mark can work to negotiate the best price for you. Every effort is made to meet the buyer at a time of day when they are relaxed and available, able to fully absorb everything the home has to offer.
Marketing
With so many homes on the market today, it is essential that the buying public are given the right impression of your home from the moment they see it advertised.
Attracting high levels of buyers interest to your property is the most important step in achieving the best result. The buying public are increasingly information hungry and time poor. The more they can see of a property before an inspection, the better your chance of attracting their attention. After all, who really wants to talk to a real estate agent unless they absolutely have to?
Your home will be advertised to stand out from the long line of properties for sale with consistent, regular and high impact marketing online, in print and by direct mail locally.
The use of professional photography is also a major factor in ensuring that the property is represented to the highest standard.
Selling your home with Mark Grogan guarantees you high quality and outstanding advertising.
Free Market Appraisal
Should you be planning on selling your home and are looking for an agent who offers you so much more than just a “wait and see” strategy, please contact Mark Grogan for a free market appraisal on 0431 323 706 or email Mark.Grogan@oneilrealestate.com.au.
