With so many homes on the market today, it is essential that buyers are given the right impression of your home from the moment they see it advertised. Attracting high levels of buyer interest to your property is the most important step in achieving the best result. Buyers are increasingly information hungry and time poor, the more they can see of a property before a viewing, the better your chance of attracting their attention.
Selling your home with Mark Grogan means your home will be advertised to stand out from the long line of properties for sale, with consistent, regular and high impact marketing that may include the following:
Professional photography is the key to ensure your home stands out from the rest. A professional photographer will be arranged to take photographs at the time of day your home looks its best. For example, a beautiful hills home may benefit from having outside photographs taken at twilight.
The Internet is the main source of property enquiry for potential buyers. As soon as the photographs from the professional photographer are received, your home will be uploaded to the following four websites, ensuring your home has full exposure:
All the above websites are user friendly and provide a detailed description of the property, in addition to a wide range of photographs individually selected to showcase your home.
Your home will also be displayed on Mark Grogan’s business Facebook page, alerting potential buyers of the new home to the market.
Print Media Advertising
Your home will advertised for sale in the following newspapers:
Your home will be prominently advertised in the Examiner Newspaper and may also be displayed as a feature property. O’Neil Real Estate has a longstanding presence in the Examiner Newspaper that is sought after by the local buyer market and is a very strong driver of quality enquiry.
West Australian Newspaper
Your home will also be advertised in the Weekend West edition of the West Australian. While newspaper is becoming a less reliable advertising medium than the Internet, strong results can still be achieved with high quality advertising efforts.
For Sale Sign
A for sale sign prominently located on the property is great for catching the attention of passers by. The easily identifiable O’Neil Real Estate sign will be placed on the property and in some cases if the property is located in an area that receives a significant amount of traffic, a colour display photograph board may be placed on the property.
Colour brochures containing a selection of images that best display the home, a description of the property and a list of features will be emailed to potential buyers and given to buyers at a property viewing.
Local Area Direct Mail
Just listed letters or brochures are posted or delivered in the local area, notifying local residents that your home is for sale. This is particularly beneficial if neighbours are looking out for a house for their family or friends or may even be considering a move themselves.
Mark Grogan’s marketing assistant keeps a database of motivated potential buyers and a search is done once your property is on the market for sale. Potential buyers will then be notified via a phone call, SMS or email alert.
High Profile Office
The O’Neil Real Estate office is notably located on Albany Highway in Kelmscott. The placement of the business, in addition to the fact that it is the districts largest real estate office, ensures Mark Grogan and the other O’Neil Real Estate sales consultants come across the majority of buyers looking to buy in the local area.
Sales Team Inspection
All the sales consultants at O’Neil Real Estate will view the property together to ensure a wider range of buyers will be notified of the new property for sale and provide feedback on your home.
Mark Grogan understands that all homes are different and will therefore benefit from a tailored marketing strategy. Selling your home with Mark Grogan ensures you high quality and outstanding advertising that is included in the one sale fee which you don’t pay until the property has sold. This means you don’t have any unexpected additional costs and you don’t pay a cent until your property actually sells.